{"product_id":"certified-persuasive-copywriter","title":"Certified Persuasive Copywriter","description":"\u003cp class=\"course-intro\"\u003eThe Certified Persuasive Copywriter course covers vital topics needed to master the fundamentals of crafting copy that excites, intrigues, and persuades audiences to take action. In this course, you will learn the fundamentals of persuasive copywriting and qualify for a successful career as a professional copywriter.\u003c\/p\u003e\u003cul class=\"course-facts\"\u003e\n\u003cli\u003e200 course hrs\u003c\/li\u003e\n\u003cli\u003eCode GES2123\u003c\/li\u003e\n\u003cli\u003eOpen enrollment\u003c\/li\u003e\n\u003cli\u003eSelf paced\u003c\/li\u003e\n\u003c\/ul\u003e\u003cnav class=\"course-nav\"\u003e\u003ca href=\"#overview\"\u003eOverview\u003c\/a\u003e\u003ca href=\"#objective\"\u003eObjective\u003c\/a\u003e\u003ca href=\"#outline\"\u003eOutline\u003c\/a\u003e\u003ca href=\"#requirements\"\u003eRequirements\u003c\/a\u003e\u003ca href=\"#prerequisites\"\u003ePrerequisites\u003c\/a\u003e\u003ca href=\"#instructor\"\u003eInstructor\u003c\/a\u003e\u003ca href=\"#faqs\"\u003eFAQs\u003c\/a\u003e\u003c\/nav\u003e\u003ch3 id=\"overview\"\u003eOverview\u003c\/h3\u003e\u003cdiv class=\"course-sec\"\u003e\n\u003cp\u003eCertified Persuasive Copywriter is an in-depth certification course that provides professionals, creatives, consultants, entrepreneurs, and business owners with the comprehensive training needed to excite, engage, and motivate audiences to take action.\u003c\/p\u003e\n\u003cp\u003eWhen you enroll in the Certified Persuasive Copywriter course, you will learn more than how to become a copywriter—you will obtain timeless copywriting secrets and discover how to apply copywriting strategies that convert into clients, sales, and new opportunities. You will also master the art of crafting better-performing ads, social media posts, emails, landing pages, and other types of results-driving content.\u003c\/p\u003e\n\u003cp\u003eWhether you are looking to enhance your copywriting skills to gain a competitive edge as a student, advance your career or expand your empire—we have you covered! The Certified Persuasive Copywriter course separates itself from other copywriting courses by equipping you with the knowledge to succeed and achieve your goals.\u003c\/p\u003e\n\u003cp\u003eUpon successfully completing the final exam, you will earn the Persuasive Copywriting Certification offered by Lovegevity.\u003c\/p\u003e\n\u003c\/div\u003e\u003ch3 id=\"objective\"\u003eObjective\u003c\/h3\u003e\u003cdiv class=\"course-sec\"\u003e\n\u003cp\u003e\u003cstrong\u003eWhat you will learn\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eA system for crafting persuasive content in 85% less time\u003c\/li\u003e \u003cli\u003eClassic copywriting techniques for print and online audiences\u003c\/li\u003e \u003cli\u003eWinning templates for creating compelling sales messages for every industry and business type\u003c\/li\u003e \u003cli\u003eClosely guarded templates, tips, and tactics used by the World's top copywriters\u003c\/li\u003e \u003cli\u003eCertification in Persuasive Copywriting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow you will benefit\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eEffectively use proven writing frameworks to develop compelling stories and write persuasive copy faster than ever before\u003c\/li\u003e \u003cli\u003eFollow copywriting systems to significantly decrease the time you spend writing\u003c\/li\u003e \u003cli\u003eUse storytelling techniques to increase engagement and persuade readers to take action\u003c\/li\u003e \u003cli\u003eCommunicate goals, thoughts, and perspectives more clearly and effectively\u003c\/li\u003e \u003cli\u003eMake the best word choices to get your point across\u003c\/li\u003e \u003cli\u003eEasily adapt writing tones, voices, and styles to fit different target audiences\u003c\/li\u003e \u003cli\u003eIdentify and avoid common copywriting and grammatical errors\u003c\/li\u003e \u003cli\u003eCertification and designation as a Professional Persuasive Copywriter\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003ch3 id=\"outline\"\u003eOutline\u003c\/h3\u003e\u003cdiv class=\"course-sec\"\u003e\u003col style=\"list-style-type: upper-roman;\"\u003e \u003cli\u003eCopywriting Fundamentals \u003col style=\"list-style-type: upper-alpha;\"\u003e \u003cli\u003eWhat is Copywriting\u003c\/li\u003e \u003cli\u003e3 Keys to Good Copy\u003c\/li\u003e \u003cli\u003eDefining Your Audience\u003c\/li\u003e \u003cli\u003eCopywriting Formulas\u003c\/li\u003e \u003cli\u003eCopywriting Frameworks\u003c\/li\u003e \u003cli\u003eCapstone Project\u003c\/li\u003e \u003c\/ol\u003e \u003c\/li\u003e \u003cli\u003eFirst Impression Copy \u003col style=\"list-style-type: upper-alpha;\"\u003e \u003cli\u003e3 Facets of Copywriting\u003c\/li\u003e \u003cli\u003eWhat is First Impression Copy?\u003c\/li\u003e \u003cli\u003eGrab Attention\u003c\/li\u003e \u003cli\u003eTarget the Right Audience\u003c\/li\u003e \u003cli\u003eDeliver a Clear + Complete Message\u003c\/li\u003e \u003cli\u003eLure Readers Into the Body Copy\u003c\/li\u003e \u003cli\u003eCapstone Project\u003c\/li\u003e \u003c\/ol\u003e \u003c\/li\u003e \u003cli\u003eWriting to Communicate \u003col style=\"list-style-type: upper-alpha;\"\u003e \u003cli\u003eWriting to Communicate\u003c\/li\u003e \u003cli\u003eKeep It Simple\u003c\/li\u003e \u003cli\u003e10 Ways to Write Clear Copy\u003c\/li\u003e \u003cli\u003eCapstone Project\u003c\/li\u003e \u003c\/ol\u003e \u003c\/li\u003e \u003cli\u003eWriting to Sell \u003col style=\"list-style-type: upper-alpha;\"\u003e \u003cli\u003eWriting to Sell\u003c\/li\u003e \u003cli\u003eThree Rules of Selling\u003c\/li\u003e \u003cli\u003eA Good Copywriter\u003c\/li\u003e \u003cli\u003eConnecting With Your Prospect\u003c\/li\u003e \u003cli\u003eConducting Research\u003c\/li\u003e \u003cli\u003eFeatures and Benefits\u003c\/li\u003e \u003cli\u003eAssembling Your Copy\u003c\/li\u003e \u003cli\u003eUsing the AIDA Formula\u003c\/li\u003e \u003cli\u003ePiercing Hearts\u003c\/li\u003e \u003cli\u003eCapstone Project\u003c\/li\u003e \u003c\/ol\u003e \u003c\/li\u003e \u003cli\u003ePreparing to Write \u003col style=\"list-style-type: upper-alpha;\"\u003e \u003cli\u003ePreparing to Write\u003c\/li\u003e \u003cli\u003eReview Information Provided by the Client\u003c\/li\u003e \u003cli\u003eConduct Offline Research\u003c\/li\u003e \u003cli\u003eConduct Online Research\u003c\/li\u003e \u003cli\u003eCiting Sources\u003c\/li\u003e \u003cli\u003eOrganizing the Facts\u003c\/li\u003e \u003cli\u003eCapstone Project\u003c\/li\u003e \u003c\/ol\u003e \u003c\/li\u003e \u003cli\u003eThe Writing Process \u003col style=\"list-style-type: upper-alpha;\"\u003e \u003cli\u003eThe Writing Process\u003c\/li\u003e \u003cli\u003eWriting Your Headline\u003c\/li\u003e \u003cli\u003eWriting Your Subheadings\u003c\/li\u003e \u003cli\u003eWriting Your Body Copy\u003c\/li\u003e \u003cli\u003eWriting Your Call to Action\u003c\/li\u003e \u003cli\u003eEditing\u003c\/li\u003e \u003cli\u003eW.E.R.K. Your Words\u003c\/li\u003e \u003cli\u003eCapstone Project\u003c\/li\u003e \u003c\/ol\u003e \u003c\/li\u003e \u003cli\u003eEffective Copywriting \u003col style=\"list-style-type: upper-alpha;\"\u003e \u003cli\u003eEffective Copywriting\u003c\/li\u003e \u003cli\u003eRelatable Copy\u003c\/li\u003e \u003cli\u003eDigestible, Scannable Copy\u003c\/li\u003e \u003cli\u003eEmotion-Inducing Copy\u003c\/li\u003e \u003cli\u003eDramatizing the Message\u003c\/li\u003e \u003cli\u003eCapstone Project\u003c\/li\u003e \u003c\/ol\u003e \u003c\/li\u003e \u003cli\u003eStorytelling \u003col style=\"list-style-type: upper-alpha;\"\u003e \u003cli\u003eStorytelling\u003c\/li\u003e \u003cli\u003eStory Arcs\u003c\/li\u003e \u003cli\u003eAttributes of a Good Sales Story\u003c\/li\u003e \u003cli\u003eCapstone Project\u003c\/li\u003e \u003c\/ol\u003e \u003c\/li\u003e \u003cli\u003ePersuading the Prospect \u003col style=\"list-style-type: upper-alpha;\"\u003e \u003cli\u003ePersuading the Prospect\u003c\/li\u003e \u003cli\u003eSelling the Transformation\u003c\/li\u003e \u003cli\u003eWriting for Brands\u003c\/li\u003e \u003cli\u003ePromotions That Persuade\u003c\/li\u003e \u003cli\u003eCapstone Project\u003c\/li\u003e \u003c\/ol\u003e \u003c\/li\u003e \u003cli\u003eCopywriting Framework Recap\u003c\/li\u003e \u003col style=\"list-style-type: upper-alpha;\"\u003e \u003cli\u003eCopywriting Framework Recap\u003c\/li\u003e \u003cli\u003eLanding Page Framework\u003c\/li\u003e \u003cli\u003eSales Email Framework\u003c\/li\u003e \u003cli\u003eProduct Description Framework\u003c\/li\u003e \u003cli\u003ePromotional Video Framework\u003c\/li\u003e \u003cli\u003eSocial Media Post Framework\u003c\/li\u003e \u003cli\u003eCapstone Project\u003c\/li\u003e \u003c\/ol\u003e\n\u003c\/ol\u003e\u003c\/div\u003e\u003ch3 id=\"requirements\"\u003eRequirements\u003c\/h3\u003e\u003cdiv class=\"course-sec\"\u003e\n\u003cp\u003e\u003cstrong\u003eRequirements:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHardware Requirements:\u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eThis course can be taken on either a PC, Mac, or Chromebook.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSoftware Requirements:\u003c\/p\u003e\n\u003cul\u003e \u003cli\u003ePC: Windows 10 or later.\u003c\/li\u003e \u003cli\u003eMac: macOS 12 or later.\u003c\/li\u003e \u003cli\u003eBrowser: The latest version of Google Chrome or Mozilla Firefox is preferred. Microsoft Edge and Safari are also compatible.\u003c\/li\u003e \u003cli\u003e Microsoft Word Online \u003c\/li\u003e \u003cli\u003e Adobe Acrobat Reader \u003c\/li\u003e \u003cli\u003eSoftware must be installed and fully operational before the course begins.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOther:\u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eEmail capabilities and access to a personal email account.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eInstructional Material Requirements:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe instructional materials required for this course are included in enrollment and will be available online.\u003c\/p\u003e\n\u003c\/div\u003e\u003ch3 id=\"prerequisites\"\u003ePrerequisites\u003c\/h3\u003e\u003cdiv class=\"course-sec\"\u003e\n\u003cp\u003e\u003cstrong\u003ePrerequisites:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThere are no prerequisites for the course or the exam.\u003c\/p\u003e You've got questions.\u003cbr\u003e We're here to help.\u003c\/div\u003e\u003ch3 id=\"instructor\"\u003eInstructor\u003c\/h3\u003e\u003cdiv class=\"course-sec\"\u003e\n\u003cp\u003e\u003cstrong\u003eApryl Beverly\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApryl Beverly is the founder of Word Stylistz®, the world's first online woman-owned, flat-rate sales writing agency. Since launching her writing and marketing firm in 2011, she and her team have crafted compelling copy for small business owners and global brands. Her clients have generated more than $100 million in revenue from the content her agency has produced. She's also the author of two books and is frequently called on to facilitate training events on vital copywriting and marketing communications principles. She is a graduate of The Ohio State University in Journalism and the University of Phoenix with a Master of Business Administration in Marketing.\u003c\/p\u003e\n\u003c\/div\u003e\u003ch3 id=\"faqs\"\u003eFAQs\u003c\/h3\u003e\u003cdiv class=\"course-sec\"\u003e\n\u003cp\u003e\u003cstrong\u003eDoes this course prepare you for a certification?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, upon successful completion of the course final exam you will earn the Lovegevity Persuasive Copywriting Certification.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhen can I start this course?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis course is open enrollment, so you can register and start the course whenever you are ready. Access to your course can take 24-48 business hours.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eHow long does it take to complete this course?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter you register, you will receive 9 months to complete the course. The time allotted for completion has been calculated based on the number of course hours.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhat if I don't have enough time to complete the course within the time frame provided?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe time allotted for course completion has been calculated based on the number of course hours. However, if you are unable to complete the course, contact the student advising team to see what options you may have available to work out a suitable completion date. Please note that an extension fee may be charged.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhat kind of support will I receive?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur courses are designed to accommodate various learning preferences. Depending on the course structure, you may get different forms of support. Self-paced courses are designed to be user-friendly and independent, minimizing the need for external support. In courses with instructors, our direct platform support feature includes opportunities for questions, discussions, and remediation, with email and phone support available for select courses. Our student advising team is available to guide you on program requirements and administrative requests, but they do not provide assistance with course content. Our goal is to provide you with the necessary support for success, whether it's through self-paced exploration, direct communication, or guidance from our advising team.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhat happens when I complete the course? \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUpon successfully passing the final exam, you will be awarded a certificate of completion from the school or organization that you registered through.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eAm I guaranteed a job?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHope Training Academy courses will help you gain the skills you need to obtain an entry-level position in most cases. However, you should always research the job market in your area before enrolling.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eCan I get financial assistance?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHope Training Academy courses are non-credit, so they do not qualify for federal aid, FAFSA, and Pell Grant. In some states, vocational rehab or workforce development boards may provide funding to take our courses. Additionally, you may qualify for financial assistance if you meet certain requirements. Learn more about financial assistance. \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eHow can I get more information about this course?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf you have questions that are not answered on our website, representatives are available by phone. You can also call us at 1-855-532-7642 during regular business hours to have your questions promptly answered. If you are visiting us during non-business hours, please send us a question using the \"Contact Us.\"\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hope Training Academy","offers":[{"title":"Default Title","offer_id":47318459580604,"sku":"_GES2123","price":3870.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/1391\/6860\/files\/Persuasive-Copywriting935x572.jpg?v=1787969479","url":"https:\/\/store.hopetrainingacademy.org\/products\/certified-persuasive-copywriter","provider":"Hope Training Academy dba Video Game Palooza","version":"1.0","type":"link"}