{"product_id":"certified-brand-strategist","title":"Certified Brand Strategist","description":"\u003cp class=\"course-intro\"\u003eThis course is designed for marketing professionals, business owners, brand managers, designers, and creatives interested in developing expertise in brand strategy and management. It offers a comprehensive curriculum to help you master the latest branding techniques and strategies.\u003c\/p\u003e\u003cul class=\"course-facts\"\u003e\n\u003cli\u003e120 course hrs\u003c\/li\u003e\n\u003cli\u003eCode GES2144\u003c\/li\u003e\n\u003cli\u003eOpen enrollment\u003c\/li\u003e\n\u003cli\u003eSelf paced\u003c\/li\u003e\n\u003c\/ul\u003e\u003cnav class=\"course-nav\"\u003e\u003ca href=\"#overview\"\u003eOverview\u003c\/a\u003e\u003ca href=\"#objective\"\u003eObjective\u003c\/a\u003e\u003ca href=\"#outline\"\u003eOutline\u003c\/a\u003e\u003ca href=\"#requirements\"\u003eRequirements\u003c\/a\u003e\u003ca href=\"#prerequisites\"\u003ePrerequisites\u003c\/a\u003e\u003ca href=\"#instructor\"\u003eInstructor\u003c\/a\u003e\u003ca href=\"#faqs\"\u003eFAQs\u003c\/a\u003e\u003c\/nav\u003e\u003ch3 id=\"overview\"\u003eOverview\u003c\/h3\u003e\u003cdiv class=\"course-sec\"\u003e\n\u003cp\u003eThe demand for certified brand strategists is on the rise as organizations look for experts who can help them build and manage their brands effectively. According to the U.S. Bureau of Labor Statistics, employment in the marketing and advertising industry is expected to grow 10% by 2030, faster than the average for all occupations.\u003c\/p\u003e\n\u003cp\u003eThe Certified Brand Strategist course is designed to equip professionals with the skills and knowledge required to develop and implement effective branding strategies that resonate with consumers and drive business success. The course covers a wide range of topics, including brand strategy development, brand positioning, brand messaging, brand identity, brand architecture, brand management, and digital branding.\u003c\/p\u003e\n\u003cp\u003eDuring the brand strategist course, you will learn how to develop a brand strategy that aligns with your organization's values and goals and how to communicate your brand messaging effectively through various channels. You will also learn how to create a visual and verbal identity for your brand, including the development of a brand style guide. Additionally, you will discover how to manage your brand's reputation, build brand equity, and measure brand performance.\u003c\/p\u003e\n\u003cp\u003eUpon completion of the course, you will have the knowledge and skills required to become successful branding professionals. You will be able to help organizations develop and implement effective branding strategies, which can lead to increased revenue and market share.\u003c\/p\u003e\n\u003c\/div\u003e\u003ch3 id=\"objective\"\u003eObjective\u003c\/h3\u003e\u003cdiv class=\"course-sec\"\u003e\n\u003cp\u003e\u003cstrong\u003eWhat you will learn\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eUnderstand the fundamentals of branding and its importance in today's business environment\u003c\/li\u003e \u003cli\u003eDevelop a comprehensive understanding of brand strategy development and implementation\u003c\/li\u003e \u003cli\u003eLearn how to develop a brand positioning that resonates with target audiences\u003c\/li\u003e \u003cli\u003eCreate a brand identity that accurately reflects the brand's values and personality\u003c\/li\u003e \u003cli\u003eDevelop a brand messaging strategy that effectively communicates the brand's value proposition\u003c\/li\u003e \u003cli\u003eUnderstand the importance of brand architecture and how it impacts the overall brand strategy\u003c\/li\u003e \u003cli\u003eLearn how to manage a brand's reputation and build brand equity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow you will benefit\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eDevelop a competitive edge in the job market by gaining in-demand branding skills and knowledge\u003c\/li\u003e \u003cli\u003eHelp organizations build and manage their brands effectively, which can lead to increased revenue and market share\u003c\/li\u003e \u003cli\u003eExpand career opportunities in the marketing and branding industry, with potential roles including brand strategist, brand manager, marketing manager, and more\u003c\/li\u003e \u003cli\u003eIncrease personal and professional confidence in branding knowledge and abilities\u003c\/li\u003e \u003cli\u003eBuild a professional network through collaboration with instructors and peers in the course\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003ch3 id=\"outline\"\u003eOutline\u003c\/h3\u003e\u003cdiv class=\"course-sec\"\u003e\u003col style=\"list-style-type: upper-roman;\"\u003e \u003cli\u003eBranding A Business \u003col style=\"list-style-type: upper-alpha;\"\u003e \u003cli\u003eImportance Of Branding\u003c\/li\u003e \u003cli\u003eBrand Name\u003c\/li\u003e \u003cli\u003eBrand Logo\u003c\/li\u003e \u003cli\u003eBrand Product\u003c\/li\u003e \u003cli\u003eBrand Culture\u003c\/li\u003e \u003cli\u003eBrand Voice\u003c\/li\u003e \u003cli\u003eBrand Identity\u003c\/li\u003e \u003c\/ol\u003e \u003c\/li\u003e \u003cli\u003eBrand Messaging Guide \u003col style=\"list-style-type: upper-alpha;\"\u003e \u003cli\u003eWhat is a Brand Story?\u003c\/li\u003e \u003cli\u003eThe Role of Brand Storytelling\u003c\/li\u003e \u003cli\u003eHow to Tell a Brand Story\u003c\/li\u003e \u003cli\u003eCommon Elements of Brand Storytelling\u003c\/li\u003e \u003c\/ol\u003e \u003c\/li\u003e \u003cli\u003eBrand Strategy \u0026amp; Identity \u003col style=\"list-style-type: upper-alpha;\"\u003e \u003cli\u003eDeveloping a brand identity\u003c\/li\u003e \u003cli\u003eVisual and verbal identity elements\u003c\/li\u003e \u003cli\u003eDefining your Mission\u003c\/li\u003e \u003cli\u003eWhat is your Story?\u003c\/li\u003e \u003cli\u003eIdentifying Your People\u003c\/li\u003e \u003cli\u003eArticulating your Value\u003c\/li\u003e \u003c\/ol\u003e \u003c\/li\u003e \u003cli\u003eChoosing A Brand Name \u003col style=\"list-style-type: upper-alpha;\"\u003e \u003cli\u003eLegal Requirements\u003c\/li\u003e \u003cli\u003eTrademarks \u0026amp; Intellectual Property\u003c\/li\u003e \u003c\/ol\u003e \u003c\/li\u003e \u003cli\u003eBringing A Brand \u0026amp; Startup to Life - Launching a New Brand \u003col style=\"list-style-type: upper-alpha;\"\u003e \u003cli\u003eImportance of brand management\u003c\/li\u003e \u003cli\u003eBuilding brand equity\u003c\/li\u003e \u003cli\u003eManaging brand reputation\u003c\/li\u003e \u003cli\u003eMeasuring brand performance\u003c\/li\u003e \u003c\/ol\u003e \u003c\/li\u003e \u003cli\u003eBranding Guidelines \u0026amp; Best Practices \u003col style=\"list-style-type: upper-alpha;\"\u003e \u003cli\u003eDefining your Brand Identity\u003c\/li\u003e \u003cli\u003eHow to Develop a Brand Style Guide\u003c\/li\u003e \u003cli\u003eVisual Identity\u003c\/li\u003e \u003cli\u003eDesigning for Your Target Audience\u003c\/li\u003e \u003cli\u003eBrand Messaging and Your Brand Voice\u003c\/li\u003e \u003c\/ol\u003e \u003c\/li\u003e \u003cli\u003eCreating a Branding Style Guide for Distribution and Press Kits \u003col style=\"list-style-type: upper-alpha;\"\u003e \u003cli\u003eVisual Brand Design\u003c\/li\u003e \u003cli\u003eVisual Brand Design Essentials\u003c\/li\u003e \u003cli\u003eDeveloping your Brand Personality\u003c\/li\u003e \u003cli\u003eA Guide to Brand Positioning and Messaging\u003c\/li\u003e \u003cli\u003eConsiderations and Strategy for Rebranding\u003c\/li\u003e \u003c\/ol\u003e \u003c\/li\u003e \u003cli\u003eOffering Your Branding Services as a Freelancer \u003col style=\"list-style-type: upper-alpha;\"\u003e \u003cli\u003eBuilding a portfolio\u003c\/li\u003e \u003cli\u003eDefining your service\u003c\/li\u003e \u003cli\u003ePricing for your branding\u003c\/li\u003e \u003cli\u003ePromoting your branding services\u003c\/li\u003e \u003cli\u003eCustomer Service\u003c\/li\u003e \u003c\/ol\u003e \u003c\/li\u003e \u003cli\u003eFinal Exam\u003c\/li\u003e\n\u003c\/ol\u003e\u003c\/div\u003e\u003ch3 id=\"requirements\"\u003eRequirements\u003c\/h3\u003e\u003cdiv class=\"course-sec\"\u003e\n\u003cp\u003e\u003cstrong\u003eRequirements:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHardware Requirements:\u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eThis course can be taken on either a PC or Mac. Chromebooks are not compatible.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSoftware Requirements:\u003c\/p\u003e\n\u003cul\u003e \u003cli\u003ePC: Windows 10 or later.\u003c\/li\u003e \u003cli\u003eMac: macOS 12 or later.\u003c\/li\u003e \u003cli\u003eBrowser: The latest version of Google Chrome or Mozilla Firefox is preferred. Microsoft Edge and Safari are also compatible.\u003c\/li\u003e \u003cli\u003e Microsoft Word Online \u003c\/li\u003e \u003cli\u003e Adobe Acrobat Reader \u003c\/li\u003e \u003cli\u003eSoftware must be installed and fully operational before the course begins.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOther:\u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eEmail capabilities and access to a personal email account.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eInstructional Material Requirements:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe instructional materials required for this course are included in enrollment and will be available online.\u003c\/p\u003e\n\u003c\/div\u003e\u003ch3 id=\"prerequisites\"\u003ePrerequisites\u003c\/h3\u003e\u003cdiv class=\"course-sec\"\u003e\n\u003cp\u003e\u003cstrong\u003ePrerequisites:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThere are no prerequisites to complete this course.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCertification Requirements: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eSuccessful completion of this course earns the Certified Brand Strategist credential from Lovegevity University\u003c\/li\u003e\n\u003c\/ul\u003e You've got questions.\u003cbr\u003e We're here to help.\u003c\/div\u003e\u003ch3 id=\"instructor\"\u003eInstructor\u003c\/h3\u003e\u003cdiv class=\"course-sec\"\u003e\n\u003cp\u003e\u003cstrong\u003ePaty Ventura, CBS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePaty Ventura is a highly skilled and accomplished professional in the creative industry with eight years of experience in brand management, marketing, and visual design. She holds a Bachelor's degree in visual design and front-end development and is a Certified Brand Strategist Program instructor. She is known for her ability to transform visionary concepts into tangible realities and her proficiency in establishing strategic partnerships with external teams. Paty is dedicated to education and mentorship, nurturing the next generation of branding professionals. She serves as an inspiration for aspiring brand strategists and a trusted partner for businesses looking to unlock their full branding potential.\u003c\/p\u003e\n\u003c\/div\u003e\u003ch3 id=\"faqs\"\u003eFAQs\u003c\/h3\u003e\u003cdiv class=\"course-sec\"\u003e\n\u003cp\u003e\u003cstrong\u003eWhat kind of salary can I expect as a brand strategist?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAccording to Indeed, the average brand strategist's salary is $80,176, but it can range from $48,351 to $132,950.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhat is a brand strategist?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAccording to Workable, one of the primary responsibilities of a brand strategist is creating position recommendations for companies looking at developing or expanding their brands.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhat does a brand strategist do?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAccording to Workable, a brand strategist helps a company create and maintain its image. These professionals work with market research and make positioning recommendations for products or services in different markets to enhance branding efforts. They also develop marketing plans through trend analysis of current data on consumers' needs.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eDoes this course prepare you for a certification?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. Upon successfully completing the course final exam, you will earn the Certified Brand Strategist credential from Lovegevity University.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhen can I start this course?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis course is open enrollment, so you can register and start the course whenever you are ready. Access to your course can take 24-48 business hours.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eHow long does it take to complete this course?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter you register, you will receive 6 months to complete the course. The time allotted for completion has been calculated based on the number of course hours.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhat if I don't have enough time to complete the course within the time frame provided?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe time allotted for course completion has been calculated based on the number of course hours. However, if you are unable to complete the course, contact the student advising team to see what options you may have available to work out a suitable completion date. Please note that an extension fee may be charged.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhat kind of support will I receive?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur courses are designed to accommodate various learning preferences. Depending on the course structure, you may get different forms of support. Self-paced courses are designed to be user-friendly and independent, minimizing the need for external support. In courses with instructors, our direct platform support feature includes opportunities for questions, discussions, and remediation, with email and phone support available for select courses. Our student advising team is available to guide you on program requirements and administrative requests, but they do not provide assistance with course content. Our goal is to provide you with the necessary support for success, whether it's through self-paced exploration, direct communication, or guidance from our advising team.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhat happens when I complete the course? \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUpon successfully passing the final exam, you will be awarded a certificate of completion from the school or organization that you registered through.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eAm I guaranteed a job?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHope Training Academy courses will help you gain the skills you need to obtain an entry-level position in most cases. However, you should always research the job market in your area before enrolling.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eCan I get financial assistance?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHope Training Academy courses are non-credit, so they do not qualify for federal aid, FAFSA, and Pell Grant. In some states, vocational rehab or workforce development boards may provide funding to take our courses. Additionally, you may qualify for financial assistance if you meet certain requirements. Learn more about financial assistance. \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eHow can I get more information about this course?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf you have questions that are not answered on our website, representatives are available by phone. You can also call us at 1-855-532-7642 during regular business hours to have your questions promptly answered. If you are visiting us during non-business hours, please send us a question using the \"Contact Us.\"\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hope Training Academy","offers":[{"title":"Default Title","offer_id":47318457843900,"sku":"_GES2144","price":2699.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/1391\/6860\/files\/Certified-Brand-Strategist-935x572.jpg?v=1787968160","url":"https:\/\/store.hopetrainingacademy.org\/products\/certified-brand-strategist","provider":"Hope Training Academy dba Video Game Palooza","version":"1.0","type":"link"}